Firoz in Fall Fashion Shoot

High Gloss White fashion blog has created an amazing fall fashion spread you can't miss.  We love to celebrate the many talented people living and working in Edmonton.  Styled by Janis Galloway with many of the shots featuring fall clothing from Firoz.  The shots are truly unique and we absolutely appreciate people loving our clothes as much as we do!

Our favourite shots:

The big move is complete ... ish

Well we have finaly completed the move to our new temporary location!  The new store is bright and open and staff are eager to see our clients!  Located on Europa Blvd across from Opulence.  We are anxiously awaiting final shipments from L.A.M.B. , Penguin, Ben Sherman, Psycho Bunny and more.  So come back, visit and Fall into Fashion @ Firoz, we've missed you!!

Fall is my absolute favourite season, more layers, more clothes and more attitude.  L.A.M.B is one of my all time favourite lines and this season is no different.  Distinctive cuts and patterns, combined with a girly edge only Gwen can capture.  Check it out on the official L.A.M.B website and reserve your favourite pieces today

Final words from Gwen, so beautiful

Looks like red is the new green!

Ok I am finally getting used to the new designer for DVF and am falling in love with so many of our fall items!!  Who needs a paycheck when you look this good!!

Left On Houston

If you love knits as much as we do you will love our new line:

Left on Houston offers amazing knits, great fits, great quality and a great price.  Stop in today and have one of our stylists help fit Left on Houston into your wardrobe.

New DVF in stock

New Fall Diane Von Furstenberg has arrived in store and is selling out quickly!

Just received a size 2

As always our stylist would be pleased to assist you in adding any of these new pieces into your wardrobe

More great outfits styled by Zoe for Mode

Thanks Zoe as always we love seeing our pieces come to life!

Wearing a maxi dress is all in the details

Wether you're tall or short, skinny or not you CAN wear a maxi dress!  The secret is in the details.  This seasons super hot dress can be worn so many ways and comes in more shapes than ever.  The maxi dress is perfect for Edmonton's fickle weather

 

A flowing style adds shape to a super skinny frame, chunky bangles and shoes complete the look

 

For a more full figure frame choose a dress that does some of the work.  This Nicole Miller dress has tucking to help define shape and the belt helps to further accentuate the waist.

Complete the look with any of this seasons hot accessories:

As always any of our stylists would be happy to help you create this or any other great summer look 

FIROZ EUROPA BLVD WEM 780.489.1517