Firoz in Fall Fashion Shoot

High Gloss White fashion blog has created an amazing fall fashion spread you can't miss.  We love to celebrate the many talented people living and working in Edmonton.  Styled by Janis Galloway with many of the shots featuring fall clothing from Firoz.  The shots are truly unique and we absolutely appreciate people loving our clothes as much as we do!

Our favourite shots:

The big move is complete ... ish

Well we have finaly completed the move to our new temporary location!  The new store is bright and open and staff are eager to see our clients!  Located on Europa Blvd across from Opulence.  We are anxiously awaiting final shipments from L.A.M.B. , Penguin, Ben Sherman, Psycho Bunny and more.  So come back, visit and Fall into Fashion @ Firoz, we've missed you!!

Fall is my absolute favourite season, more layers, more clothes and more attitude.  L.A.M.B is one of my all time favourite lines and this season is no different.  Distinctive cuts and patterns, combined with a girly edge only Gwen can capture.  Check it out on the official L.A.M.B website and reserve your favourite pieces today

Final words from Gwen, so beautiful

Looks like red is the new green!

Ok I am finally getting used to the new designer for DVF and am falling in love with so many of our fall items!!  Who needs a paycheck when you look this good!!

Left On Houston

If you love knits as much as we do you will love our new line:

Left on Houston offers amazing knits, great fits, great quality and a great price.  Stop in today and have one of our stylists help fit Left on Houston into your wardrobe.

New DVF in stock

New Fall Diane Von Furstenberg has arrived in store and is selling out quickly!

Just received a size 2

As always our stylist would be pleased to assist you in adding any of these new pieces into your wardrobe

More great outfits styled by Zoe for Mode

Thanks Zoe as always we love seeing our pieces come to life!

Wearing a maxi dress is all in the details

Wether you're tall or short, skinny or not you CAN wear a maxi dress!  The secret is in the details.  This seasons super hot dress can be worn so many ways and comes in more shapes than ever.  The maxi dress is perfect for Edmonton's fickle weather

 

A flowing style adds shape to a super skinny frame, chunky bangles and shoes complete the look

 

For a more full figure frame choose a dress that does some of the work.  This Nicole Miller dress has tucking to help define shape and the belt helps to further accentuate the waist.

Complete the look with any of this seasons hot accessories:

As always any of our stylists would be happy to help you create this or any other great summer look 

FIROZ EUROPA BLVD WEM 780.489.1517

Who doesn't wear sequins to feed the horses?!

Janis of Dress Me Dearly styled our Alice + Olivia dress in this farm setting and we love it!  

Check out our good friend Janis' beautiful styling for mode

These items are still available for a limited time so pop in soon!  Check out the rest of the photos on Janis' blog Dress me Dearly

Who wore it best?!

Who wore the DVF bag best??  We have one left in stock maybe it will be you!

End of Season Sale on until July 17

Come in today to get designer labels up to 30% off

Firoz loves Nicole Miller

At Firoz we carry many labels and love them all for their own reasons.  Today I want to tell you about why we love Nicole Miller.  Miller is an american designer with an affinity for creating beautifully feminine silhouettes.  I have never had a client put on a Nicole Miller dress and not feel amazing.  She dresses many celebrities and is all over the red carpets because her clothing is classic, figure flattering, and always easy to wear.  Any woman who has worn a gown to an event knows the importance of a well fitted easy to wear gown, especially after wearing one that is not!  Listen to what Miller has to say about her career in this video:

Here are a few of my favorite pieces we have in the store this season

Perfect Maxi dress for summer

Love the shoulder detail

Gorgeous!

The stretch metals are a Nicole Miller exclusive

always flattering, we have this color in 3 bodies right now

Book a personal shopping appointment today to check out Nicole Miller, whether you need an amazing gown or a beautiful summer dress our stylists are always ready to help.

Join us in support of Children's Autism

Come and join us tomorrow at the YEG Summer Fashion show fundraiser in support of children's autism.  Great fashions for great causes, we are always up for supporting Edmonton causes.


For more information check out http://www.childrensautism.ca/web/gala-fundraiser/fashion-show.html

New LAMB has arrived

Here are a few of the new LAMB pieces that arrived on friday.  Come be the first to see and own these awesome new pieces.  Not shown are some really cute Thai pants and a nautical themed oversize tank - perfect for our weather right now!

Cant wait to see you at Firoz
Megan

New Photos of Firoz fashions by Mode

Everyone take a peek at some Firoz fashions in a recent mode shoot.  It's always great to our clothes styled in new and fun ways.  

Check out mode models blog for more pictures